Our I&D team worked together with experts of Unilever and co-packer Kompak to develop a twist-and-click refill system for Unilever's Cif brand. In the first year Cif ecorefills already saved 171 tonnes of plastic.
As lead development partner, WP was involved from concept design to technical development and industrialisation.
Early involvement in the development process enabled us to reduce the complexity and amount of components, resulting in a more cost-efficient solution.
To accommodate the highly concentrated formulation the system needed to be absolutely mess free and child safe. This was accomplished while still having a pleasant activation force. The audible click gives the consumer direct feedback of successful releasing the concentrate.
Bas den Boer, I&D Director
In today's world you can not afford to forget about e-commerce. ISTA-6A certification means the packaging is well secured for e-commerce, a great benefit for brand and consumer.
